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SpecificationsLuxury in every detail
Powering this minimalist timepiece is the top grade Miyota Cal. 9015 self-winding movement. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement 9015 automatic self-winding movement with date and swipe hand.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40 mm wide and 9 mm tall (1.57 x 0.35 inch).
- Lugs 20 mm wide
- Strap Dark Italian top grain leather strap 20 mm wide.
- 24 cm long (0.78 x 9.44 inch).
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Powering the automatic is the top grade Miyota Cal. 9015 high-beat movement.
This reliable 24 jewel automatic movement operates at 28,800 bph and features a 42 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Our Italian leather straps are made from top grain leather.
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Reviews3500 five-star reviews Real reviews from
Lovely timepiece with a beautiful minimalist and simple design. Love the butterfly straps on the band that hold the watch comfortably to your wrist. I've received lots of compliments on the watch and wear it everywhere I can.
Lovely watch arrived on time and met my expectations
Love the watch! Purchased the minimalist as an anniversary gift for my husband and he is beyond pleased. After searching for a great watch with amazing reviews, this is the company to get a watch from. Great craftmenship for the price. This watch does not compare to other watches out there.
I really like the design and the quality of the watch - it goes so well with the rest of my outfit when I want to look smart! Doesn't look cheap at all, and I can't compliment the minimalist design enough. I do like the business philosophy behind Brathwait as well, which I think will resonate with a lot of other potential buyers out there. If there are points for improvement I would say that the leather strap is a bit stiff out of the box, but I anticipate that it will soften with use. That aside, absolutely love it and would wear it with pride!
Out of all the watches I own, the Bratwaith Automatic seems to be my go-to watch I want to wear every day. People really complement me on how great the watch looks. What's really great, is that I can easily swap out Bratwait watch bands and have a completely new look.
Love the watch
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