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SpecificationsWorld class manufacturing
Powering this minimalist timepiece is the top grade Miyota Cal. 9015 self-winding movement. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement 9015 automatic self-winding movement with date and swipe hand.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40 mm wide and 9 mm tall (1.57 x 0.35 inch).
- Lugs 20 mm wide
- Strap Black Italian top grain leather strap 20 mm wide.
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
Looks equal parts dope and classy.
It's a wonderful watch. I've receive many compliments on it. I only wish there was more instruction on how to adjust the strap.
Design is great, functional - very easy to tell the time. Love the fact that it is hand wound as well as automatically charged with hand movement. Beautiful dial. Great size. High quality strap. Nice finishing. Good purchase. Highly recommended.
I got to know your website while I was browsing the net for a watch about 8 days or so before Christmas. Then, I came across one of your watches being advertised. I clicked on your website and wow. . I saw all the watches and immediately, I made up my mind to get one of the automatic Swiss watches for Christmas. But there was just one problem - all sold out! So, I made up my mind to get one of automatic minimalist wrist watch. I bought it on the Saturday before Christmas eve and I received the watch on Wednesday - three days before Christmas. What a wonderful service! Not all, I was able to trace the parcel from the USA to London, UK. I wore it for Christmas! Everything is first class. The leather strap is a bit tricky but I have mastered it now. Altogether, excellent, beautiful product and first class customer service. I will keep recommending your company and its products. Congratulations to you all. From a very satisfied customer from the U.K.
Spectacular!!! Spectacular service!!!
The automatic minimalist watch suites more occasions than I originally expected. Initially purchased as a dress watch, I quickly experienced a watch that was formal but acceptable as an everyday. The look is sophisticated and blends with any outfit. As far as the use / mechanics..I have found the Brathwait impressive. The crystal is luxurious and the face is eye-catching. The rose gold holds they eye and offers topics of conversation. Most impressive is the length of time held my the automatic movement. As I don't wear the watch every day, I find it holds time and date notably longer than other automatic watches I have. My only criticism is the tricky buckle. I chalk this up the the quality leather band that will loosen as the years go on. However, Brathwait makes it easy to switch bands so it's of minimal concern. I heartily recommend this timepiece.
Looks great. Seems to be made of solid materials. Keeps the time. Not much more you could ask for.
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Powering the automatic is the top grade Miyota Cal. 9015 high-beat movement.
This reliable 24 jewel automatic movement operates at 28,800 bph and features a 42 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Our Italian leather straps are made from top grain leather.
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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