- Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- AISI 316l stainless steel.
- Swiss quartz precision movement.
- Water resistant to 100 meters /10 bar (328 feet).
- Case: 40 mm wide and 7,5 mm tall (1.57 x 0.26 inch).
- Blue NATO strap one size fits all: 20 mm wide and 24 cm long (0.78 x 9.44 inch).
Shipping and warranty:
- Free worldwide shipping and returns on all orders up until 30 days after delivery.
- 12 months worldwide warranty.
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement of good quality costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $10.
Italian nylon straps cost $5.8
About 2/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. A plating of 0.6 uM would last for about 6 months, a plating of 1 uM would last for 2 years and our plating of 6 uM lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Real reviews from real customers
Shop from the convenience of your home and with the confidence in our growing collection of over 2000 five-star reviews:
Just bought the classic slimline with Azure strap. Also got the black leather strap for evenings. What a beautiful watch. The finish is superb and proportions are perfect. Looks like a $1,000 watch. It's very light on the wrist and you forget your wearing it. Love the transparent marketing and the great price. 10/10
This watch is an absolute beauty! Excellent value for money
V nice, high quality, great value
Bought the classic slim for my fiancé as a graduation present - he LOVED it. No complaints!
Looks even better in real life. Fast shipping. Very impressed.
I'm very pleased with the straight forward quality craftsmanship of this watch!
Was crossing my fingers a bit buying something from a Facebook ad, but I took the plunge and bought the watch. Really really happy with the result. Domed sapphire glass watch face looks gorgeous, as does the rose gold finish.
Had to wait with delivery for a while, because item was out of stock, but now it's arrived. Totally worth the waiting
This watch looks great on me, I like the simplicity of it!
Join the future of watchmaking
By pulling back the curtains on modern watchmaking we're aiming to do away with industry short-cuts and cheap solutions; never compromising the product quality, always cutting the costs.
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