SpecificationsWorld class manufacturing
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a versatile nato strap - one size fits all.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40mm 40 mm or 36 mm wide and 7,5 mm tall (1.57 x 0.27 inch).
- Case 36mm 36 mm wide and 6,9 mm tall (1.41 x 0.26 inch)
- Strap Blue NATO strap one size fits all: 20 mm wide and 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
not exactly sure why i purchased this watch I the first place but i was directed to this site and for stuck. Fascinated by their business approach i explored the website and the watches. quickly i was convinced and placed my order. took a while to get it to Australia but wasn't too bad. and then the experience: unpacking and a bit of reading and then wearing. really nice quality and looks. executed what was promised. love the Nato band as well. thanks a lot.
Many co workers and friends love the watch as much as I do. Very happy!
I've started expanding my collection of watches lately and this is one of my favorites. It's casual yet very elegant it's very satisfying when u get the "nice watch" response from someone
It’s an amazing watch!
Truly beautiful - love the slim profile too. I own another Braithwait as well. I'd recommend it to anyone - I have gotten alot of compliments on it as well.
Bought the the classic slim wrist watch: Azur strap and couldn't be happier with it. Works for business or casual and it's sweet being able to swap out the bands as I please.
Great simplistic style, barely feel it on the wrist
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement of good quality costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $10.
Italian nylon straps cost $5.8
About 2/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. A plating of 0.6 uM would last for about 6 months, a plating of 1 uM would last for 2 years and our plating of 6 uM lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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