Azur strap: The classic slim wrist watch

Product images

023 Quartz Rosegold Azur Frontal
023 Quartz Rosegold Azur Behind
023 Quartz Rosegold Azur Side
023 Quartz Rosegold Azur Perspective
Classic Slim Watch Blue Nato Strap
023 Quartz Rosegold Azur Frontal
023 Quartz Rosegold Azur Behind
023 Quartz Rosegold Azur Side
023 Quartz Rosegold Azur Perspective
Classic Slim Watch Blue Nato Strap

Product details

291 reviews
The classic slim wrist watch - Azur strap
Free shipping within 24 hours Available on backorder

Enjoy our try it before you keep it policy: Free worldwide shipping, return and full refund up until 30 days after delivery


  • Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
  • AISI 316l stainless steel.
  • Swiss quartz precision movement.
  • Water resistant to 100 meters /10 bar (328 feet).


  • Case: 40 mm wide and 7,5 mm tall (1.57 x 0.26 inch).
  • Blue NATO strap one size fits all: 20 mm wide and 24 cm long (0.78 x 9.44 inch).

Shipping and warranty:

Shipping and warranty
  • Free worldwide shipping and returns on all orders up until 30 days after delivery.
  • 12 months worldwide warranty.

Photos from the community

Azur Mobil

The world’s only
transparent watchmaker

By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.

Icon Swiss Quartz

Swiss movement

Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.

An inexpensive quartz movement of good quality costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $10.

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Icon Strap

Italian Strap

Italian nylon straps cost $5.8

About 2/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

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Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common.

It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

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Icon Stainless Steel

Stainless steel case

Water resistant to 100 meters /10 bar (328 feet).

Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.

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Icon Rose Gold


The coating of our rose gold case is a mixture of pure gold and copper.

The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. A plating of 0.6 uM would last for about 6 months, a plating of 1 uM would last for 2 years and our plating of 6 uM lasts basically forever.

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Icon The Dial


The dial is made up of a thin metal plate with a light beige coating.

The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

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$25 - 30


Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.

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Real reviews from real customers

Shop from the convenience of your home and with the confidence in our growing collection of over 3500 five-star reviews:

Todd C. Verified buyer 03/31/2017
Outstanding Watch

I will definitely be purchasing more in the near future. Buy one you won't regret it.

Abraham M. Verified buyer 03/29/2017
This watch is awesome

I like this watch so much , one complement after other , i like your honesty,the Crystal is awesome ,my next one is gonna be one of the automatics

Jessica G. Verified buyer 03/06/2017
Great watch

I bought a watch for Valentine's day and I couldn't be more please about my choice. The watch is beautiful, just like in the pictures. My fiancé has gotten a lot of compliments on it, he absolutely loved his gift.

Sumit S. Verified buyer 02/25/2017
It's perfect

Built well, looks great

Samuel H. Verified buyer 02/08/2017
After a few weeks -- still very content!

The watch looks better in person than in the pictures. The reason is because when you look at it from the side, the glass almost has this fisheye effect. This watch is quite the attention drawer - just a heads up for those interested in buying it. Not sure how this watch will turn out after let's say, a year, but as of now I am very happy with this watch!

Andrew N. Verified buyer 01/11/2017
Brathwait Watch

Just bought the classic slimline with Azure strap. Also got the black leather strap for evenings. What a beautiful watch. The finish is superb and proportions are perfect. Looks like a $1,000 watch. It's very light on the wrist and you forget your wearing it. Love the transparent marketing and the great price. 10/10

Tikesh R. Verified buyer 12/27/2016

This watch is an absolute beauty! Excellent value for money

James T. Verified buyer 12/24/2016

V nice, high quality, great value

Vanessa G. Verified buyer 12/20/2016
LOVE this watch!!

Bought the classic slim for my fiancé as a graduation present - he LOVED it. No complaints!

Joshua D. Verified buyer 12/17/2016

Looks even better in real life. Fast shipping. Very impressed.