SpecificationsWorld class manufacturing
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a versatile nato strap - one size fits all.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40mm 40 mm or 36 mm wide and 7,5 mm tall (1.57 x 0.27 inch).
- Case 36mm 36 mm wide and 6,9 mm tall (1.41 x 0.26 inch)
- Strap Purple NATO strap one size fits all: 20 mm wide and 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
Great quality and style. Highly reccomend.
Everything about this watch is elegant and classic. The face is a great size and it’s overall clean (minimal) look is refreshing! I’m struck by the watch’s lightweight and slim design—it’s easy to forget I’m wearing it. The nato strap I’m using really is a nice quality and contributes to the light feel. A leather band might add some extra class to this already-classy timepiece. I highly recommend.
I recently purchased the Bordeaux NATO strap classic watch and I fell in love with it! Great quality, the domed sapphire crystal is beautiful, and love the classy look. Not even watches in Tokyo have qualities like this. Love from Japan!
I bought this for my husband as a surprise. He loves it. It looks good with everything.
Got one for my wife as a birthday present and she absolutely loved. Watch was simple and classy, it's such a beautiful timepiece.
Delivery took around 3 weeks (to the Netherlands). Survived the trip perfectly, great looking watch. Really happy with it!
A lovely, inexpensive, stylish, functioning accessory. Much admired.
I received your watch not realizing that it came with a 36mm face as opposed to a 40mm. I returned the 40mm but of yet have not received my refund.
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement of good quality costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $10.
Italian nylon straps cost $5.8
About 2/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. A plating of 0.6 uM would last for about 6 months, a plating of 1 uM would last for 2 years and our plating of 6 uM lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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