SpecificationsWorld class manufacturing
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40mm 40 mm wide and 7,5 mm tall (1.57 x 0.27 inch).
- Case 36mm 36 mm wide and 6,9 mm tall (1.41 x 0.26 inch)
- Strap Brown Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
By far the best looking/stylish watch I’ve owned in the sub-$200 category. Great product and equally as good customer service. Thanks Brathwait!
I bought the classic slim wrist watch and it's a beautiful watch, classique et intemporelle, I love it. I like the proportions and want to wear it all the time. I'm a women and i really like the style and the size. I'm not sure to love the quick release strap, I would have prefer a normal strap, but it's not enough to not give 5 stars. Shipping was fast and, surprise, Poste Canada didn't ask me to pay custom fees. Thank you Brathwait!
I had been reviewing for a while and finally pulled the trigger. This has been an amazing watch so far and it's so beautiful! Definitely would like to buy again. The quality is top notch and the watch face is simple and elegant.
great looking watch,the band has a nice comfortable feel,very pleased with it.i dont like big bulky so this is a good fit for me
Love the watch! Easy to get on with the convenient clasp. The strap is easy to change. Very sharp looking. I've already received a lot of compliments and I've only owned it a week.
. how much high quality watch you can get for such little money. I already loved the design on the internet and am even more surprised about how great the watch feels on my wrist. Thank you for such a wonderful product.
You just can’t get a good watch like this at this price elsewhere - the sapphire crystal is essential for me as I bump in to things a lot - still not a scratch in sight. I wear my watch every day and it still looks great!
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components and assembly of our stainless steel mesh strap and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9.70 to produce.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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