SpecificationsWorld class manufacturing
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40mm 40 mm wide and 7,5 mm tall (1.57 x 0.27 inch).
- Case 36mm 36 mm wide and 6,9 mm tall (1.41 x 0.26 inch)
- Strap Black Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
I already owned the same watch with rose gold accents, and owned a different watch with a silver case, but this watch looked too tempting to not to get it. And I don't regret my decision
I like simplicity of the dial and the color of the second hand of this wristwatch (vermilion) very much. Not deep red, but a vermilion one was good in particular. It's flexible and the belt is also very easy to use to be steady. It's pleasant to think which wristwatch to buy next.
Amazing desing. Amazing fit. Couldn’t be more happier with this purchase.
Lovely quality. Looks the part
It's good if you want a nicely tuned watch. The glass has a nice fish bowl effect. The plain grade school face is just what I wanted
I bought this watch as a gift for my 26-year-old brother and he loved it! He was also very impressed by the packaging and craftsmanship. I first purchased the feminine fit by accident which I had to return, however I considered keeping it for myself!
I was on the fence about what watch brand I should purchase for months. I knew that I wanted a more minimalistic watch but that I didn't want to fork out thousands of dollars. I came across the Brathwait brand and fell in love. The quality is amazing for an affordable price. The better, higher quality, more stylish alternative to the Daniel Wellington. Can't recommend this watch enough!
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components and assembly of our stainless steel mesh strap and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9.70 to produce.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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