SpecificationsLuxury in every detail
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40 mm wide and 7,5 mm tall (1.57 x 0.26 inch).
- Strap Black Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components and assembly of our stainless steel mesh strap and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9.70 to produce.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Reviews3500 five-star reviews Real reviews from
This watch is beautiful, sleek, and elegant. It’s also comfortable and I love the clasp on what looks like a traditional strap. Highly recommended!
Beautiful, classic and sleek design
Bought it for my lady and myself. We both love the quality and aesthetic of the watches. Leather strap fits comfortably to the wrist after a few wear. Looking forward to get the nato strap too! Delivery was prompt as well. Good job guys!
I have recently purchased a classic slim watch with a leather strap and a nato one. I really like it! The build quality is top-notch, the design is superb and you can see and feel it is a premium piece of work. Another thing I like about it is the dome-shaped glass. In my opinion, it is a game changer. Why don't all watches have this?! The watch looks great on my wrist with the nato strap and it is very comfortable. The leather strap looks good, too, but is not as soft. Anyway, you can't go wrong with either of them! To conclude, I gladly recommend this watch to anyone who is looking for a minimalist time piece and I am thankful to the guys at brathwait for handling my order with such smoothness.
The watch I've bought is awesome. Feels good on my wrist. Looks nice and fresh! thanks!
Really like the watch, high quality built for a good price. After a year it works still perfectly without scratches on the glass!
Love it really good quality. Although wasn't quite expecting £36.12 import duty tax.
Hi the watch is perfect. High quality materials. Minimalist and very classy watch as expected. However being in a foreign country, i had to pay an extra 60dollars for custom taxes for which i haven't been warned when purchasing the watch. It would top class from your part to give a voucher ;) Regards.
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