SpecificationsWorld class manufacturing
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a stainless steel mesh strap - one size fits all.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40 mm wide and 7,5 mm tall (1.57 x 0.26 inch).
- Strap Stainless steel mesh strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components and assembly of our stainless steel mesh strap and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9.70 to produce.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Reviews4,500 five-star reviews Real reviews from
This watch is very cool. It gets noticed when I wear it. Great watch and clasp. I purchased the leather band as well and it is easy to change and looks great for the special occasions
I sent this email to Mr. Torp directly: Dear Mr. Torp, This morning I received my first Brathwait watch. I've recently graduated (or regressed) from the person who covets fine mechanical watches he can ill afford, to the person who now places emphasis on fine design and affordability. I wish it hadn't taken so long. Since my pivot in approach, I've been on a tear: I've bought three affordable watches in the past week, including a VOID watch (on sale for half price at the MOMA shop). The Brathwait is number three, but far superior in terms of its design, workmanship and finish. Most importantly, it gives me pleasure to watch! This is one of those rare instances where I feel the need to tell someone about something they did or made that made me especially happy, and not a little proud. If this is not testimony enough, please let me know if there's anything I can do to further your cause, apart from proselytizing to everyone within earshot, of course. Thank you, Jeffrie Lane
Arrived on time, Tracked, beautifully packaged and liking it more and more. Best feature is the ‘glass’ which is convex and crystal clear and then the tapering ‘hands’ and crisp white face offset by the well detailed mesh strap. Only concern was when adjusting the time and if you go anti clockwise with the ‘winder’ unscrews and comes-off. My partner wants one now!!
Nice Watch, I will order more
This watch looks amazing, very classy, elegant. I bought it for everyday use, and it seems that is going to be very durable. I have swam with it and nothing has happened to it. It is also light weight which I love. Great job Brathwait!
Really good and strong strap
It has excellent cost-performance and it looks good. I love this watch.
Very Pretty! Arrived on time.
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