SpecificationsWorld class manufacturing
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a stainless steel mesh strap - one size fits all.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40mm 40 mm wide and 7,5 mm tall (1.57 x 0.27 inch).
- Case 36mm 36 mm wide and 6,9 mm tall (1.41 x 0.26 inch)
- Strap Stainless steel mesh strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
What a lovely time piece
I love my new watch, it is very beautiful et nice ! Thanks !
Lovely watch. Keeps great time and looks as good as it was advertised to be.
I bought this for my wife for our anniversary and she absolutely loves it. She has received many many compliments and I am happy because I know it is a quality product well worth the price. Absolutely top notch quality and a fantastic price for this watch.
When my husband opened the box, he gasped thinking that I had spent a fortune on the classic slim steel watch with a mesh strap! Was blown away by the $145 price! It is so sleek, sexy, classic, easy to fit correctly. Being that he is 6'2" and very trim, the watch looks so stunning on him - far more than a bulky, leather-strapped or Rolex-style watch. It is also nice that it is simply a watch with a second hand and not a darn computer!
Bought watch as a graduation present. Son really liked the watch. Very fast shipping and great looking time piece!
It looks even better in person. It has a sturdy, substantial weight to it. I've gotten plenty of compliments so far. It's minimalism at its finest: it does enough, without doing too much.
I have been wearing everyday and it looks and works great. It is keeping excellent time. The bracelet clasp works fine, but can be a bit tricky to put on. Overall a great value for a quality product.
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components and assembly of our stainless steel mesh strap and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9.70 to produce.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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