SpecificationsLuxury in every detail
- Glass: Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case: AISI 316l stainless steel.
- Movement: Swiss quartz precision movement.
- Water resistance: Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- Case: Case: 40 mm wide and 7,5 mm tall (1.57 x 0.26 inch).
- Strap Black Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components of our Italian leather and nylon straps costs about $5 for nylon and $18,5 for leather
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Reviews3500 five-star reviews Real reviews from
My new watch looks great and feels solid. The clasp took a little getting used to, but hopefully it will prolong the life of the band, which I tend to wear out. Overall, Braithwait delivered exactly what they promised: a better watch for the money.
I got my watch yesterday and absolutely love its style and built quality. The sapphire glass is dazzling, and I cannot stop fiddling with the leather band :p
I got this watch for my husband on our anniversary and he absolutely loves it! Amazing quality. By far the nicest timepiece he's had.
Bought this watch for my son's birthday. He absolutely loved it. He especially loved the clasp that should extend the life of the band since you do not have to constantly bend the strap taking it off and putting it on.
Love this watch, slim but stated. Looks great on the Nato straps, not a fan of the black leather strap it came with. Wish they had a suede option like the strap for the Minimalist Luminous.
This is a premium quality timepiece that won't break the bank. You're getting a lot of watch for the money. It offers a lot more than that other more popular minimalist brand. Company transparency is also a plus. You get the approximate breakdown. Order processing and shipment was fast as well. Do yourself a favor and look into Brathwait before falling the hype of other brands.
This watch is wort your money. Simple as that. Is elegant, the sapphire glass is excepcional, I highly recommend this watch.
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