SpecificationsLuxury in every detail
- Glass: Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case: AISI 316l stainless steel.
- Movement: Swiss quartz precision movement.
- Water resistance: Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- Case: Case: 40 mm wide and 7,5 mm tall (1.57 x 0.26 inch).
- Strap Brown Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components of our Italian leather and nylon straps costs about $5 for nylon and $18,5 for leather
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Reviews3500 five-star reviews Real reviews from
The Classic Slim Wrist Watch is everything I have been looking for in a watch: Honesty. Most watches are cheaply made with Japanese quartz movements, and all other swiss quartz movements are too expensive or just not sexy. I especially love the domed sapphire glass and i've got nothing but compliments on it! It's an excellent buy and I can't wait to get more.
Watch is simply elegant. Looks great on your wrist and the sapphire glass is a major factor in that.
As with all other reviews the watch is really nice. Would recommend getting both black and marron strap as it's great being able to swap.
The simple elegance of the watch was everything for which I had hoped. The band complements the watch and will not wear out the cuffs of my woollies! And a really neat clasp.
Absolutely amazing quality, its like a brand new car, you don't want to dirty the leather, scratch the dial, you take extra care when taking the watch off. I will purchase the black rose gold strap to go with. However, it would be nice to have a proper case, otherwise you're taking the butterly piece off which can be a little fidgety. Its like parking your car on the street instead of your garage. very minor issue.
I have only had the watch for 24 hours but even so it looks exactly as I expected, with elegant looks and feel, classic design and an excellent functional band. I would not hesitate to recommend it to anyone. Superb value for money. Keep up the good work.
Great looking watch, quick purchase, top!
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