SpecificationsLuxury in every detail
- Glass: Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case: AISI 316l stainless steel.
- Movement: Swiss quartz precision movement.
- Water resistance: Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- Case: Case: 40 mm wide and 7,5 mm tall (1.57 x 0.26 inch).
- Strap Brown Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components of our Italian leather and nylon straps costs about $5 for nylon and $18,5 for leather
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Reviews3500 five-star reviews Real reviews from
I absolutely love the watch. It's simple and clean, and definitely is catered for the minimalist. Very Classy, will be purchasing another watch soon. Thank you Braithwait!
I bought this as a wedding gift for my husband however decided to buy the entire groom's party one. Great quality and sleek looking!
These watches are amazing quality, they look very sophisticated. even better in person. Extremely happy with this purchase!
The Classic Slim instantly caught my eye online, and it's even better in person! I've received numerous compliments from respected friends and elders - an awesome feeling. So nice to have a great watch that doesn't break the bank. highly recommend!
I like the simple design and I just wear it every day!
The moment I got it and felt the leather I was sure I was holding a glimpse of what could be one of the new luxury watch brands. Keep it going this way! Wish you the best!
I love my new watch! The rose gold is nice and, the face is sleek, and the quality is top notch. Highly recommend!
My first luxury watch and i love it!
We won't hold you to itSee it before you keep it
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