SpecificationsWorld class manufacturing
Powering this elegant timepiece is the Swiss Made Ronda Cal. 785. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass: Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case: AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement: Swiss quartz precision movement w/ second hand tick motion.
- Water resistance: Water resistant to 100 meters /10 bar (328 feet).
- Strap Italian leather strap - one size fits all w/ quick release.
- American Watch Company All prices in USD.
- Case 40mm 40 mm wide and 7,5 mm tall (1.57 x 0.27 inch)
- Case 36mm 36 mm wide and 6,9 mm tall (1.41 x 0.26 inch)
- Strap Brown Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
Exellent For Your Packing
got it from my hubby! so elegant and beautiful!
Yeah for the price this watch is better than I expected. The leather is really nice and the shape of the watch is perfect. No material on the watch looks cheap at all and it basically as simple of a watch as you would need. This is a perfect classic Watch!
I’m very pleased with the classic slim watch. I was looking at watches into the $500 range but liked this watch the best. It’s the best looking watch that is water resistant to 100m that I’ve found. I ordered the 36mm size as I have small wrists and it fits great. I was worried the metal on the band would give me a rash as metal often does but no problems here!
It's a great product, reasonable price and great service also
i found the watch to be of an excellent quality and appearance and the person to whom i had gifted it to has also appreciated it. Thank you.
This is by far my favorite watch. It is soooo clean.
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components of our Italian leather and nylon straps costs about $5 for nylon and $18,5 for leather
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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