- Stainless steel mesh strap
Enjoy our see it before you keep it policy: Free worldwide shipping, return and full refund up until 30 days after delivery.
SpecificationsWorld class manufacturing
Powering this iconic timepiece is the Swiss Made Ronda Cal. 763. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a stainless steel mesh strap - one size fits all.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 38 mm wide.
- Movement Swiss quartz precision movement w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- Special features Brushed case w /luminous hands
- American Watch Company All prices in USD.
- Case 38 mm wide and 6,5 mm tall (1.49 x 0.25 inch).
- Lugs 20 mm wide
- Strap Stainless steel mesh strap: 20 mm wide (38 mm case)
- 24 cm long (0.78 x 9.44 inch)
Reviewsover 4,500 five-star reviews Real reviews from
I'm really satisfied with the watch. I'll buy another one.
I was extremely pleased with this product and the delivery service
World class value for the price. Love the company and their product line. I now have 2 watches with all the accessories offered. The bands are stellar with quick release pins built in. Awesome.
Watch looks great
Amazing watch! This watch is beautifully crafted. Feels and looks like more than you paid
I really like the looks and like the feel of wearing this watch. However, this watch is not keeping correct. It loses a few minutes quickly. Let me know what to do about this. Thank you.
Check the messenger message. You font ship the good one. I command the black with a gold rind.
Ordered a watch on December 26th and instantly received a confirmation. By January 5th I had not received an update on my order. Contacted them through the website and received a reply 10 days later. It wasn't looking good at this point, but I wanted the watch for my husband. There were some apologies, and I realized I had placed my order at a very busy time of the year, but OMG! I took delivery of my order 2 days later!!! I live in Vancouver B. C. Thanks Braithwait, above and beyond the call of duty! The watch is stunning, my husband loves it. I will definitely be a return customer😀
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $7.
The components and assembly of our stainless steel mesh strap and Italian leather strap costs $18.5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $7,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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