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SpecificationsLuxury in every detail
Powering this minimalist timepiece is the top grade Miyota Cal. 9015 self-winding movement. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement 9015 automatic self-winding movement with date and swipe hand.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40 mm wide and 9 mm tall (1.57 x 0.35 inch).
- Lugs 20 mm wide
- Strap Brown Italian top grain leather strap 20 mm wide.
- 24 cm long (0.78 x 9.44 inch).
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and altruism are desperately needed these days.
Powering the automatic is the top grade Miyota Cal. 9015 high-beat movement.
This reliable 24 jewel automatic movement operates at 28,800 bph and features a 42 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Our Italian leather straps are made from top grain leather.
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
Reviews3500 five-star reviews Real reviews from
I own various minimalistic watches - DW, Vth, and L&C - and this one is my favorite. The dome-shaped glass and quick release strap make this watch stand out from the rest.
The elegant and simple look of the watch was the main point for my purchase.
Strap is very sharp looking
I bought The Automatic Minimalist with the marron strap about a month or so ago now, and it has been my daily watch ever since. As a woman, I was worried the watch may be oversized or too masculine, but I had nothing to worry about. Even on my slim wrists the watch looks perfectly sized and I absolutely couldn't be happier. A stunning watch, and customer service was fantastic.
Everything that I hoped it would be. Super nice quality and a timeless piece that will last forever!
Awesome watch, absolutely love it. Feels great and looks stunning!
Being a watch aficionado, I am not easily impressed with watches. However, every single thing in this timepiece oozes character. The case, the hands, the movement, the date window, the leather strap, the clasping mechanism! From the moment you put it on, you can't stop admiring the meticulousness with which every component of the timepiece has been designed and crafted. Wear it with formals & you can pull-off the classic Don Draper look. You will certainly be ogled at for wearing your gentle-manliness so stunningly on the wrist! Thank you Brathwait for giving us an exquisite timepiece. It rocks! Madhur Sharma
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