Our Story

Luxury is not created by resellers

Beautifully designed, premium watches without the markup
Leather Transparent Bg

We create iconic wristwatches dedicated to the world’s first gentleman, Richard Brathwait. We’re all about genuine quality at a great price, as a true gentleman might go about it.

Simple

The Golden Ratio: you can find it in roses, seashells and the Milky Way. Now, the famed Fibonacci sequence is in every aspect of Brathwait watch design.

Transparent

By pulling back the curtains on modern watchmaking we're aiming to do away with industry short-cuts and cheap solutions; never compromising the product quality, always cutting the costs.

Luxury

We use the best quality materials as the high-end designer brands, but we offer our products at a fraction of their price.

An honest look at modern watchmaking

Transparent Price Watchmaking

We're bringing transparency to modern watchmaking.

By pulling back the curtains, we're aiming to do away with industry short-cuts and cheap solutions. This commitment doesn't make us the biggest, nor does it make us the fastest growing company, quite the contrary. 

But we believe that qualities like honesty and altruism are desperately needed these days, and that is a foundation worth building a company on.

We use the same materials and same factories as $500 to $3000 brands, but we sell at a fraction of the price.

Some call it stupid, we call it fair.

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The materials

Sparing no details in the process.
Quartz Straight
Automatic Straight
The Minimalist Luminous Steel Wristwatch Grey Suede Strap Side
Swiss Made Automatic Wrist Watch Rose Gold Black Leather Front

Classic slim

Icon Swiss Quartz

Swiss movement

Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches. An inexpensive quartz movement of good quality costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $10.

$10.00
Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common. It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

$14.15
Icon Strap

Italian Strap

Our Italian leather straps are made from top grain leather. Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

$18.5
Icon Stainless Steel

Stainless steel case

A top quality stainless steel case costs $9,70 to produce. Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals.

$9.70
Icon Rose Gold

Coating

The coating of our rose gold case is a mixture of pure gold and copper. The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.

$11.25
Icon The Dial

Dial

The dial is made up of a thin metal plate with a light beige coating. The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

$3.75

Other

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.

$25 - 30

Automatic minimalist

Icon Swiss Quartz

Automatic movement

Powering the automatic is the top grade Miyota Cal. 9015 high-beat movement. This reliable 24 jewel automatic movement operates at 28,800 bph and features a 42 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.

$55.00
Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common. It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

$14.15
Icon Strap

Italian Strap

Our Italian leather straps are made from top grain leather. Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Nylon straps cost about $5 to produce and $18,5 for leather. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

$18.50
Icon Stainless Steel

Stainless steel case

A top quality stainless steel case costs $12,4 to produce. Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals.

$12.40
Icon Rose Gold

Coating

The coating of our rose gold case is a mixture of pure gold and copper. The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.

$14.95
Icon The Dial

Dial

The dial is made up of a thin metal plate with a light beige coating. The components to any given dial costs about $2,70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

$3.75

Other

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.

$25 - 30

Luminous

Icon Swiss Quartz

Swiss movement

Our Swiss made Ronda movement with small hand is the same movement that is used in $500+ quartz watches. An inexpensive quartz movement costs below $2. A Swiss made high precision movement with small second hand, shock resistance and extra long battery life of up to 40 months costs $30.

$30.00
Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common. It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

$14.15
Icon Strap

Italian Strap

Our Italian leather straps are made from top grain leather. Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Nylon straps cost about $5 to produce and $18,5 for leather. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

$18.5
Icon Stainless Steel

Stainless steel case

A top quality stainless steel case costs $9.70 to produce. Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals.

$12.40
Icon Rose Gold

Coating

The coating of our rose gold case is a mixture of pure gold and copper. The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.

$11.25
Icon The Dial

Dial

Our luminous dial consist of two domed dials mounted on top of one another. The bottom dial is printed with Swiss Super Luminous paint that lights up through the top dial at night. Each dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

$5.45

Other

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $35 per order.

$25 - 35

Swiss made

Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common. It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

$14.15
Icon Swiss Quartz

Automatic movement

Powering the Swiss Made automatic is the top grade Sellita Cal. SW260-1 high-beat movement. This reliable and nearly inaudible movement has 31 jewels and operates at 28,800 beats per hour. It features a 38 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.

$220.00
Icon Stainless Steel

Stainless steel case

A top quality stainless steel case of this size costs $12,4 to produce. Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals.

$12.40
Icon Rose Gold

Coating

The coating of our rose gold case is a mixture of pure gold and copper. The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. A plating of 0.6 uM would last for about 6 months, a plating of 1 uM would last for 2 years and our plating of 6 uM lasts basically forever.

$14.95
Icon The Dial

Dial

The dial is made up of a thin metal plate with a light beige coating. The components to any given dial costs about $2,70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

$3.75
Icon Strap

Strap

The components of our high-end leather straps cost $18,5. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

$18.50

Other

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $40 - $45 per order.

$45

The gentleman

Richard Brathwait
Brathwait

The inspiration for our company came from an epic man of the same name, Richard Brathwait, the world’s first true gentleman and a poet from London. He changed the world in 1631 upon publishing “The Complete Guide to the English Gentleman.”

He who practiced Brathwait’s code of conduct and etiquette attracted the respect of royalty. As a token of our appreciation to the Brathwait legacy, our wristwatches have been created as a symbol of the modern man who practices the heritage of the Gentleman.

Book Cover

The English gentleman

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