Brown top grain Italian leather strap: The automatic minimalist wrist watch

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The automatic minimalist wrist watch Brown top grain Italian leather strap
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World class manufacturing

Powering this minimalist timepiece is the top grade Miyota Cal. 9015 self-winding movement. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.


  • Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
  • Case AISI 316l stainless steel - 40 mm wide.
  • Movement 9015 automatic self-winding movement with date and swipe hand.
  • Water resistance Water resistant to 100 meters /10 bar (328 feet).
  • Strap Quick release - one size fits all.
  • American Watch Company All prices in USD.


  • Case 40 mm wide and 9 mm tall (1.57 x 0.35 inch).
  • Lugs 20 mm wide
  • Strap Brown Italian top grain leather strap 20 mm wide.
  • 24 cm long (0.78 x 9.44 inch).


over 4,500 five-star reviews Real reviews from
Real customers
Lesley O.
Verified buyer 06/24/2018
Graduation gift

I bought this for my husband for residency graduation. We wanted something classic but with style. He loves it and hasn’t taken it off. I’m now looking to buy a Braithwait watch for myself!

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Matt E.
Verified buyer 05/29/2018
Love the Automatic!

After reading blogs and reviews for the best watches under $500 the Brathwait Automatic kept coming up. I decided to purchase the Automatic Minimalist watch and I love it. It's a beautiful, and subtle watch that out shines most $1,000 watches. My next purchase will be the Swiss Made Automatic.

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Rick L.
Verified buyer 05/08/2018
Excellent watch!

Excellent watch!

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Jeff H.
Verified buyer 04/23/2018
A great watch

Impressive quality at a great price point. I am really enjoying this watch and would recommend it to anybody who loves watches.

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Cody S.
Verified buyer 04/12/2018
Elegant and Stylish Watch

This is a very elegant and stylish watch. I received compliments from several coworkers the first day I wore it to work. I plan on buying another one in a different color.

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Lacey H.
Verified buyer 04/07/2018

I bought this for my fiancé as an early birthday/wedding gift and it is perfect!

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Thong T.
Verified buyer 03/14/2018
Beautiful watch!

The watch is very beautiful and looks well-crafted. All parts are listed on the website to help you find more info and maintain them.

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James P.
Verified buyer 01/16/2018
Elegant Simplicity

This watch is a significant break from the past as far as my collection of 150 or so watches go! I got tired of those gaudy over weight hockey pucks that adorned my wrist and truly appreciate the simple elegance of this watch.Love the perfect size uncluttered white dial. Minolta movement is smooth as can be and accuracy is fine. The leather strap is ritzy and comfortable. Good job Brathwait !

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010 Automatic Rosegold Marron Mobil

The world’s only
transparent watchmaker

By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.

Icon Swiss Quartz

Automatic movement

Powering the automatic is the top grade Miyota Cal. 9015 high-beat movement.

This reliable 24 jewel automatic movement operates at 28,800 bph and features a 42 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.

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Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common.

It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

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Icon Strap

Italian Strap

Our Italian leather straps are made from top grain leather.

Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

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Icon Stainless Steel

Stainless steel case

Water resistant to 100 meters /10 bar (328 feet).

Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.

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Icon Rose Gold


The coating of our rose gold case is a mixture of pure gold and copper.

The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.

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Icon The Dial


The dial is made up of a thin metal plate with a light beige coating.

The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

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$25 - 30


Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.

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