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SpecificationsWorld class manufacturing
Powering this minimalist timepiece is the top grade Miyota Cal. 9015 self-winding movement. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a stainless steep strap - one size fits all.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement 9015 automatic self-winding movement with date and swipe hand.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40 mm wide and 9 mm tall (1.57 x 0.35 inch).
- Lugs 20 mm wide
- Strap Stainless steel mesh strap 20 mm wide
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
have never received the watch even though it was charged to my credit card. It is standard practice everywhere else not to bill until the purchased item has been shipped.
Clean minimalist face which dresses up as easily as it dresses down. A definite must-have
I'm a huge fan of simplistic design in watches and the Automatic is a thing of beauty. I was worried that the build quality would be below par but it's top quality, solid materials that you notice straight away – excellent fastening clip, superb crown that you can feel doing the work and a the perfect weight, too. No point talking about the design – you can see how great it looks. Have never had so many compliments on a watch. It's ultra-modern as well as oozing classic style.
Flawless movement, beautifully designed watch. Amazing value for what you get.
Terrific watch of great quality and value!
My brathwait automatic arrives in good time, communication was great and it's an absolutely fabulous piece of engineering with a price tag that isn't beaten for the quality you get.
This is the first time I've bought a dress watch based on the movement, and as a value shopper I couldn't be happier. Lovely materials, great clean look and a good value.
Watch is gorgeous and love the metal strap that doesn't dig into skin like the leather straps
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Powering the automatic is the top grade Miyota Cal. 9015 high-beat movement.
This reliable 24 jewel automatic movement operates at 28,800 bph and features a 42 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components and assembly of our stainless steel mesh straps and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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