SpecificationsWorld class manufacturing
- Glass: Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case: AISI 316l stainless steel - 40 mm or 36 mm wide.
- Movement: Swiss quartz precision movement w/ second hand tick motion.
- Water resistance: Water resistant to 100 meters /10 bar (328 feet).
- Strap Italian leather strap - one size fits all w/ quick release.
- American Watch Company All prices in USD.
- Case 40mm 40 mm wide and 7,5 mm tall (1.57 x 0.27 inch)
- Case 36mm 36 mm wide and 6,9 mm tall (1.41 x 0.26 inch)
- Strap Dark Italian top grain leather strap: 20 mm wide (40 mm case), 16 mm wide (36 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
I love my new watch. I've received a ton of compliments. My only complaint is that it took me about an hour to figure out how to set it up/put it on. The watch should probably come with more detailed instructions. Would recommend to all my friends.
Very good quality and nice watch.
Received the watch about 2 weeks ago, unfortunately i chose the wrong color. Customer service has been great and a new watch is on the way
And on top of it you have caring Customer Service!
Great watch, good feel
Good quality and nice price
I was very surprised. It's like Daniel wellington but ten times better
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Our Swiss made Ronda movement is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with shock resistance and extra long battery life of up to 40 months costs $10.
The components of our Italian leather and nylon straps costs about $5 for nylon and $18,5 for leather
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $9,70 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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