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SpecificationsWorld class manufacturing
Powering this minimalist timepiece is the top grade Miyota Cal. 9015 self-winding movement. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement 9015 automatic self-winding movement with date and swipe hand.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Strap Quick release - one size fits all.
- American Watch Company All prices in USD.
- Case 40 mm wide and 9 mm tall (1.57 x 0.35 inch).
- Lugs 20 mm wide
- Strap Dark Italian top grain leather strap 20 mm wide.
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
In the last few years I've really started to appreciate wearing a watch and specifically mechanical watches. I have a Hamilton Pilot watch and also Montblanc Chrono watch. I needed a classy white faced mechanical watch that didn't cose a fortune but still looked like it could. This watch checks all the boxes. It is beautiful and I love the clasp as well as the ethos of the company. The signature logo and name and history were well thought out and I am fully on board. Perhaps for future iterations, you could put the symbol and logo laser engraved on the back of the watch.
I was so much looking forward to recieve this watch and . it absolutely met all my expectations! Beautiful, elegant and for this price a must have for all watch lovers.
Very well-satisfied with my purchase and look forward to my next order. Although the dark brown strap looks more premium than the black, I cherish both.
Ich habe lange gesucht und nichts vergleichbares gefunden. Schlichte Uhr, hochwertig verarbeitet und was mir besonders wichtig war, Wasserdicht (10Bar) da ich auf dem Wasser arbeite :-) Beste Grüße aus Deutschland/ Hamburg, Toni
The watch is outstanding! I purchased both a leather band as well as the steel mesh band. I tried on many expensive watches. B&M, Omega, IWC, etc. and couldn't see the value in owning a watch that expensive. I could afford it but it didn't make sense to me. After wearing my new Brathwait for a week I have had dozens of compliments and couldn't be happier.
This is my first automatic watch and is, therefore, a little thicker than the watches of a similar style I've warn before. However, this does come with a feeling of quality and the watch is just as stylish as I'd hoped. I've also been pleased that the leather strap, despite being described as burgundy, isn't as red as I'd feared it might be. This is a relief as I was thinking that I was going to have to purchase a separate strap which was annoying me. I'm very pleased with the watch and haven't tired of the childish pleasure of putting it to my ear to hear the mechanism.
The watch was brought for a present for my son in law. He thinks it's a stunning watch, the face is plain which makes it so distinctive and the quality is top class. As my son already has the same watch so l knew it was a quality piece.
I did a lot of research on this watch and couldn't be happier with the look and functionality of it. I have been intrigued by automatic watches for a long time. This watch met all the things that I was after and is a great first automatic watch for me. I wanted something that had a timeless look and that could last as a stand alone timepiece for all occasions. I believe I have found that in this watch. Even though my interest in auto watches is growing, I can not think of replacing this watch. 5 stars!!
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Powering the automatic is the top grade Miyota Cal. 9015 high-beat movement.
This reliable 24 jewel automatic movement operates at 28,800 bph and features a 42 hour power reserve when fully wound. An automatic movement does not require battery because it is powered by kinetic energy created from the movement of your hand.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
The components and assembly of our stainless steel mesh straps and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
The dial is made up of a thin metal plate with a light beige coating.
The components to any given dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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