Brown top grain Italian leather strap: The minimalist luminous

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19 reviews
The minimalist luminous Brown top grain Italian leather strap
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World class manufacturing

Powering this Swiss Super Luminous timepiece is the Swiss Made Ronda Cal. 1004. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.


  • Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
  • Case AISI 316l stainless steel - 40 mm wide.
  • Movement Swiss Ronda Cal. 1004 w/ second hand tick motion.
  • Water resistance Water resistant to 100 meters /10 bar (328 feet).
  • Dial & hands Luminous hands and dial.
  • Strap Quick release - one size fits all.
  • Special features Small second hand.
  • American Watch Company All prices in USD.


  • Case 40 mm wide and 10 mm tall.
  • Strap Brown top grain Italian leather strap: 20 mm wide (40 mm case)
  • 24 cm long (0.78 x 9.44 inch).


over 4,500 five-star reviews Real reviews from
Real customers
John M.
Verified buyer 07/05/2018
My watch

I would love to be able to review this watch, however I have not yet received it. The order warned me there would be a delay in shipping and I was fine with this. The warning I believe was for 10 days out, thats fine. Their demand is apparently pretty serious and I am okay with this, I appreciate the warning. Now I am sitting here, roughly 28 days from the date of order, without any updates or expectations about when it will be shipped. I have emailed customer service and they have been pleasant and timely in their responses but are not able to update me with any specifics. So I have no idea when it will be shipped, or when I will be able to properly review. The pictures sure look nice?

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Arthur W.
Verified buyer 06/20/2018
Beautiful watch

Loved it. Looks better than the photo.

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Vinod S.
Verified buyer 06/18/2018
Blown Away

I ordered this watch with only modest expectations but was blown away with the quality and beauty of the piece. I am no horologist and am simply looking for watches that look good on my wrist. If the compliments I receive are a measure for recommending a watch, then I can strongly do so with the Minimalist white dial watch.

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John C.
Verified buyer 06/16/2018
Satisfied customer....

Satisfied customer. .

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Richard B.
Verified buyer 06/13/2018
I'm So Impressed!

This watch surpassed my expectations completely. It is so solid and feels and looks like quality and style. For this price, you better get yours soon, they must raise prices to match the quality and demand. Amazing watch. I will be buying their Swiss made version next. Also, what their company stands for is truly impressive. Read all about this company. They are going places! I'm proud to wear this watch. You will be too.

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Paul N.
Verified buyer 05/26/2018
Great gift!

I presented the watch as a college graduation gift to a graphic design student. He loves the clean lines and elegant design. It is a great gift!

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Cartail A.
Verified buyer 05/21/2018
I only have gotten one

I only have gotten one watch I'm getting up set now

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Ventsislav G.
Verified buyer 05/18/2018

I am really impressed with the watch. The strap, the design of the watch, the color. everything is just as I imagined and even better. The watch is very light and strap is made in a very interesting way so that it fits every wrist. Very stylish and minimalist design. Great job Brathwait! And also thank you for bearing with my order preferences!

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Rosegold Leather

The world’s only
transparent watchmaker

By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.

Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common.

It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

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Icon Swiss Quartz

Swiss movement

Our Swiss made Ronda movement with small hand is the same movement that is used in $500+ quartz watches.

An inexpensive quartz movement costs below $2. A Swiss made high precision movement with small second hand, shock resistance and extra long battery life of up to 40 months costs $30.

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Icon Strap

Italian Strap

Our Italian leather straps are made from top grain leather.

Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

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Icon Stainless Steel

Stainless steel case

Water resistant to 100 meters /10 bar (328 feet).

Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.

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Icon Rose Gold


The coating of our rose gold case is a mixture of pure gold and copper.

The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.

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Icon The Dial


Our luminous dial consist of two domed dials mounted on top of one another.

The bottom dial is printed with Swiss Super Luminous paint that lights up through the top dial at night. Each dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

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$25 - 35


Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.

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