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SpecificationsWorld class manufacturing
Powering this Swiss Super Luminous timepiece is the Swiss Made Ronda Cal. 1004. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement Swiss Ronda Cal. 1004 w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Dial & hands Luminous hands and dial.
- Strap Quick release - one size fits all.
- Special features Small second hand.
- American Watch Company All prices in USD.
- Case 40 mm wide and 10 mm tall.
- Strap Black Top grain Italian leather strap: 20 mm wide (40 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
I wanted a watch that's 1. premium looking (so I feel confident when someone else briefly looks at it), 2. of quality craftmanship (so I feel confident when someone else gives a second look), 3. with a good story behind the brand (so I have a reason why this brand instead of the well-known others).
Bought the minimalist mens watch in black as a present. Love how classy it is yet makes such a great style statement. Makes an idea present. It was def loved !!
I think the watches are very attractive and high quality. I would order several different model but my problem is the extreme delays in receiving the watch and the communication from customer service is terrible. Both of my orders took months to ship with long time delays to hear from customer service. I do not intend to go through this process again.
The watch is elegant and catches the eye while being nicely minimal. Loved both the product and its package.
I've bought two watches and wants to buy another one cuz all of there models are very beautiful
This is my first watch and I absolutely love it. The impeccable attention to detail together with the quality of design and used materials simply oozes elegance. Even though I still have to get used to wearing it on my wrist, I can already see that it's becoming an inseparable part of me, and rather fast.
My husband bought his own Brathwait for himself and loved it so much that he decided to purchase a Brathwait watch for each of his groomsmen. Brathwait is my go to gift for my husband. He gets so many compliments and inquiries when we go out. Such high quality!!
This is the first watch I ever bought so I was nervous about it. From the couple of days I have been using it, it's very good and comfortable and just looks nice :)
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Swiss quartz movement
Our Swiss made Ronda movement with small hand is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $30.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
Our luminous dial consist of two domed dials mounted on top of one another.
The bottom dial is printed with Swiss Super Luminous paint that lights up through the top dial at night. Each dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
The components and assembly of our stainless steel mesh straps and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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