Enjoy our see it before you keep it policy: Free worldwide shipping, return and full refund up until 30 days after delivery.
SpecificationsWorld class manufacturing
Powering this Swiss Super Luminous timepiece is the Swiss Made Ronda Cal. 1004. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement Swiss Ronda Cal. 1004 w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Dial & hands Luminous hands and dial.
- Strap Quick release - one size fits all.
- Special features Small second hand.
- American Watch Company All prices in USD.
- Case 40 mm wide and 10 mm tall.
- Strap Grey Suede Italian leather strap: 20 mm wide (40 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
Literally everything is perfect, you‘d be stupid to buy a cheap fashion watch over this gem right here. The leather quality is amazing, and the watch itself also feels premium.
It’s a minimalistic, timeless piece of beautiful, a combination of sofistication and functionality. Just perfect!
Looks like a million bucks! Great quality and craftsmanship. You won't find a more sophisticated and stylish watch anywhere!
Not a whole lot to say.. This is the watch you want. Clean design, affordable, quality made, and versatile. Get complemented on mine all the time (have two now).
Great Watch! stylish and comfortable!
Awesome minimalist watch!
Not sure if they sell replacement straps. Since it is suede leather, it will be hard to keep looking like new. It is my favorite watch to wear right now.
Recently purchased the luminous minimalist watch with a grey strap and am really delighted with it. It was a christmas present but was out of stock when I ordered it. I contacted Brathwait to tell them this and they instantly replied and endeavoured to get the watch to me (in the Uk) in time for Christmas. I was very impressed with the quality of the service I received in addition to really loving the watch!
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Swiss quartz movement
Our Swiss made Ronda movement with small hand is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. An excellent quartz movement with shock resistance and extra long battery life of up to 40 months costs $30.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
Our luminous dial consist of two domed dials mounted on top of one another.
The bottom dial is printed with Swiss Super Luminous paint that lights up through the top dial at night. Each dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
The components and assembly of our stainless steel mesh straps and Italian leather strap costs $18,5
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. Our mesh straps are made of 316L stainless steel. Both straps have a quick release function and are adjustable to fit any wrist - one size fits all.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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