Black top grain Italian leather strap: The minimalist luminous

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8 reviews
The minimalist luminous Black top grain Italian leather strap
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World class manufacturing

Powering this Swiss Super Luminous timepiece is the Swiss Made Ronda Cal. 1004. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.


  • Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
  • Case AISI 316l stainless steel - 40 mm wide.
  • Movement Swiss Ronda Cal. 1004 w/ second hand tick motion.
  • Water resistance Water resistant to 100 meters /10 bar (328 feet).
  • Dial & hands Luminous hands and dial.
  • Strap Quick release - one size fits all.
  • Special features Small second hand.
  • American Watch Company All prices in USD.


  • Case 40 mm wide and 10 mm tall.
  • Strap Black top grain Italian leather strap: 20 mm wide (40 mm case)
  • 24 cm long (0.78 x 9.44 inch).


over 4,500 five-star reviews Real reviews from
Real customers
Amos L.
Verified buyer 03/01/2018

I hesitated to order them but when I got them everything said on the site was true

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Bryan D.
Verified buyer 09/13/2017
Love it!

This watch is incredible -- sleek and sophisticated! Must buy

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Bob A.
Verified buyer 08/25/2017
Great value for money

My first watch from this store. Very happy

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Richard W.
Verified buyer 01/25/2017
Lovely watch

Best purchase

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Marlon P.
Verified buyer 01/06/2017
VERY UNHAPPY!!! - The Minimalist Luminous Wrist Watch: Melano top grain Italian leather strap

Not happy at all, after purchasing this watch as I have now been landed with a bill of £104 for VAT / DUTY & FREIGHT Charges as this item was sent from outside the EU from (China)!! I would not purchase if outside the US!!!

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Indira M.
Verified buyer 01/05/2017
The Minimalist Luminous Wrist Watch

Purchased the The Minimalist Luminous Wrist Watch for my brother as a gift, and he absolutely loved it. It is gorgeously sleek, with a very sophisticated leather band, and he particularly liked all the clean lines and how understanted but still elegant the design is. I also loved the packaging, and how detailed the information on it is. Thank you! Indira

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Miroslawa I.
Verified buyer 12/17/2016
Im still waiting for delivery

Im still waiting for delivery of my purchases!!

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Samuel H.
Verified buyer 12/16/2016
Recent purchase

Kudos to customer service department. My contact was responds to promptly and courteously. From purchase to delayed delivery - at my request because my wife and I were traveling- all went superbly yell. One more thing - the time piece is the most handsome and economical of any watch in my accumulation. I am PROUD to wear it. It bespeaks pride.

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Rosegold Black

The world’s only
transparent watchmaker

By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.

Icon Sapphire Glass

Sapphire glass

Sapphire glass is the number one component that luxury watches have in common.

It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.

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Icon Swiss Quartz

Swiss movement

Our Swiss made Ronda movement with small hand is the same movement that is used in $500+ quartz watches.

An inexpensive quartz movement costs below $2. A Swiss made high precision movement with small second hand, shock resistance and extra long battery life of up to 40 months costs $30.

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Icon Strap

Italian Strap

Our Italian leather straps are made from top grain leather.

Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.

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Icon Stainless Steel

Stainless steel case

Water resistant to 100 meters /10 bar (328 feet).

Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.

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Icon Rose Gold


The coating of our rose gold case is a mixture of pure gold and copper.

The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.

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Icon The Dial


Our luminous dial consist of two domed dials mounted on top of one another.

The bottom dial is printed with Swiss Super Luminous paint that lights up through the top dial at night. Each dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.

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$25 - 35


Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.

In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.

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