Dark Brown top grain Italian leather strap: The minimalist luminous

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6 reviews
The minimalist luminous Dark Brown top grain Italian leather strap
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World class manufacturing

Powering this Swiss Super Luminous timepiece is the Swiss Made Ronda Cal. 1004. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.


  • Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
  • Case AISI 316l stainless steel - 40 mm wide.
  • Movement Swiss Ronda Cal. 1004 w/ second hand tick motion.
  • Water resistance Water resistant to 100 meters /10 bar (328 feet).
  • Dial & hands Luminous hands and dial.
  • Strap Quick release - one size fits all.
  • Special features Small second hand.
  • American Watch Company All prices in USD.


  • Case 40 mm wide and 10 mm tall.
  • Strap Dark brown top grain Italian leather strap: 20 mm wide (40 mm case)
  • 24 cm long (0.78 x 9.44 inch).


over 6,000 five-star reviews Real reviews from
Real customers
Manaf R.
Verified buyer 05/10/2019
Great watch at an Incredible Value!

I got 2 watches one for myself & one for my wife. They look really great & classy & you can tell they're very well made. I highly recommend buying one if you're looking for a great watch at an affordable price or even if you're a real watch enthusiast.

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Robert K.
Verified buyer 12/17/2018
Very classy

I own about 20 watches and this is a great addition to my collection. It has a great price point and looks/feels very high quality. Love it! Have ordered another one already. What I really like is the interchangeable wristbands.

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Khoon C.
Verified buyer 11/04/2018
The Minimalist Luminous White Dial Wrist Watch: Burgundy top grain Italian leather strap

Very Good

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Yuanzhuo H.
Verified buyer 08/28/2018
Pretty delicate product

Pretty delicate product but waiting time is too long, overall, worth it!

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Kamini L.
Verified buyer 07/18/2018
Classic Watch

Got this for my fiance for his birthday and he absolutely loved it. Sturdy and stylish.

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Tiruni Y.
Verified buyer 12/08/2016
Great workmanship

Great workmanship

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Rosegold Brown

The world’s only
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By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.

Icon Sapphire Glass

Sapphire glass

Icon Swiss Quartz

Swiss Movement

Icon Strap

Italian Strap

Icon Stainless Steel

Stainless Steel case

Icon Rose Gold


Icon Circles


Total cost $94
Traditional retail
*other includes non-material related expenses such as assembly, customs, fulfilment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
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