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SpecificationsWorld class manufacturing
Powering this Swiss Super Luminous timepiece is the Swiss Made Ronda Cal. 1004. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.
- Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
- Case AISI 316l stainless steel - 40 mm wide.
- Movement Swiss Ronda Cal. 1004 w/ second hand tick motion.
- Water resistance Water resistant to 100 meters /10 bar (328 feet).
- Dial & hands Luminous hands and dial.
- Strap Quick release - one size fits all.
- Special features Small second hand.
- American Watch Company All prices in USD.
- Case 40 mm wide and 10 mm tall.
- Strap Dark brown top grain Italian leather strap: 20 mm wide (40 mm case)
- 24 cm long (0.78 x 9.44 inch).
Reviewsover 4,500 five-star reviews Real reviews from
Got this for my fiance for his birthday and he absolutely loved it. Sturdy and stylish.
The world’s only
By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.
Sapphire glass is the number one component that luxury watches have in common.
It is scratch resistant and highly durable. Sapphire glass is available in the $4-$15 range. The price is determined by the hardness of the glass. Harder glass is more expensive to cut because the cutting blade is a diamond.
Our Swiss made Ronda movement with small hand is the same movement that is used in $500+ quartz watches.
An inexpensive quartz movement costs below $2. A Swiss made high precision movement with small second hand, shock resistance and extra long battery life of up to 40 months costs $30.
Our Italian leather straps are made from top grain leather.
Top grain leather comes from the smallest and least readily available part of the hide, but it is also the strongest. About 3/5 of the cost is the band material and the rest is due to stainless steel buckles and the rose gold coating that is applied to them.
Stainless steel case
Water resistant to 100 meters /10 bar (328 feet).
Steel cases are made up of a steel quality typically in the range of 304 to 916. The number does not necessarily reflect the product’s quality or price, but identifies the mixture of minerals. A top quality stainless steel case of this size costs $12.40 to produce.
The coating of our rose gold case is a mixture of pure gold and copper.
The plating on steel cases are measured in the thickness of uM, one uM is 1/1000 of a 1 mm. Our high grade electro enhanced PVD plating lasts basically forever.
Our luminous dial consist of two domed dials mounted on top of one another.
The bottom dial is printed with Swiss Super Luminous paint that lights up through the top dial at night. Each dial costs about $2.70. The remaining cost is due to the precision needed to assemble the parts. This process requires specialised and expensive equipment.
Customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
In addition to materials, every order has non-material related expenses such as customs, fulfillment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses in the amount of $25 - $30 per order.
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