Dark Brown top grain Italian leather strap: The minimalist luminous

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11 reviews
The minimalist luminous Dark Brown top grain Italian leather strap
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World class manufacturing

Powering this Swiss Super Luminous timepiece is the Swiss Made Ronda Cal. 1004. Fitted with a domed sapphire crystal, the second hardest mineral on earth next to diamond. Encased in surgical grade stainless steel with 100m water resistance. Paired with a top grain Italian leather strap, the strongest and most durable part of the hide.


  • Glass Dome sapphire glass, 1,9 mm thick w/anti reflective coating.
  • Case AISI 316l stainless steel - 40 mm wide.
  • Movement Swiss Ronda Cal. 1004 w/ second hand tick motion.
  • Water resistance Water resistant to 100 meters /10 bar (328 feet).
  • Dial & hands Luminous hands and dial.
  • Strap Quick release - one size fits all.
  • Special features Small second hand.
  • American Watch Company All prices in USD.


  • Case 40 mm wide and 10 mm tall.
  • Strap Dark brown top grain Italian leather strap: 20 mm wide (40 mm case)
  • 24 cm long (0.78 x 9.44 inch).


over 6,000 five-star reviews Real reviews from
Real customers
Viktoriya R.
Verified buyer 04/22/2021
Great watch. Look very stylish.

Great watch. Look very stylish.

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John S.
Verified buyer 12/07/2019
Excellent Watch

If you have been searching for a classic, stylish, everyday and/or formal attire watch, look no further. Simply put, this watch covers it. It’s not only extremely well made and beautiful but extremely well priced. I’m on my second and shopping for my third. Enjoy!

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Chris M.
Verified buyer 12/07/2018
Great product

Looks better than most other watches too I will continue to buy more products

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Larry F.
Verified buyer 05/12/2018
Classy watch with inexpensive price

Pictures doesn't do it justice. Looks better up close and personal. Plastic on watch face and back to prevent scratches in shipping. Manufacture sweats all the details. Looks like watch costing many times more. Expect to buy others for gifts. See YouTube video on how to use the leather strap properly.

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Erick M.
Verified buyer 03/28/2018

I've been eyeing this watch for a while and I am so glad I pulled the trigger. The watch is amazing and the price is even better. Highly recommended!

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Kirill E.
Verified buyer 08/30/2017
Great watches

Thank you! :)

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Michael T.
Verified buyer 05/17/2017

Sophisticated watch. Well priced with a classy slim minimalist design makes this a no brainer. Love it!

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Skye C.
Verified buyer 04/18/2017
The Minimalist Luminous Wrist Watch: Burgundy top grain Italian leather strap

Beautiful watch, true to pictures. Great quality & perfectly presented. Very happy with the purchase! I would definitely recommend :)

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Rosegold Brown

The world’s only
transparent watchmaker

By pulling back the curtains on modern watchmaking, we’re aiming to do away with industry short-cuts and cheap solutions. This commitment doesn’t make us the biggest, nor does it make us the fastest growing company, quite the contrary. But we believe that qualities like honesty and transparency are desperately needed these days.

Icon Sapphire Glass

Sapphire glass

Icon Swiss Quartz

Swiss Movement

Icon Strap

Italian Strap

Icon Stainless Steel

Stainless Steel case

Icon Rose Gold


Icon Circles


Total cost $94
Traditional retail
*other includes non-material related expenses such as assembly, customs, fulfilment & shipping, storage, product box, transaction fees (VISA etc) and other bank related expenses.
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